Empires and Allies of Zynga hits 20 million users!!

It has been just 15 days since Empires and Allies was launched by Zynga on facebook and it has already gained more than 20 million monthly active users(MAU). This outcome may not much surprising as other apps of Zynga like Farmville, Cityville, FrontierVille, Texas HoldEm Poker, Café World, RewardVille and Mafia wars are also very famous in facebook. However it should be noted that if this trend of MAU of Empires and Allies continues it wont take long until it catches up the top 3 applications of Facebook (CityVille, FarmVille and Texas HoldEm Poker: All Zynga games). Currently CityVille, the application with highest monthly active users in Facebook, has 90,498,051 MAU. FarmVille has 42,932,998 monthly active users and Texas HoldEm Poker has 35,186,485 monthly active users.

Zynga launched empires and allies on June 1st for facebook users with 12 different languages: Malay, Korean, Norwegian, English, French, Italian, German, Spanish, Portuguese, Indonesian, Turkish and traditional Chinese. Empire & Allies is said to be "Cityville meets Risk" by the developers of the game. The game looks similar to other facebook games of Zynga with city buildings (similar to cityville), farms and other resources( similar and Farmville) and land expansions like most of other Zynga games. However, Empires and Allies is different from other Zynga games as it includes single player campaign and combats. Basically in Empires & Allies the aim is to use farms, minerals and ores, make miliary buildings and create an army to fight against the evil forces and build up a peaceful empire which had been shattered by the evil forces. The battles in the game can take place either in air, land, or sea.

The rate increase in  monthly active users of Empires and Allies is very high and is almost similar Cityville. However we will see whether Empires and Allies will be able to beat cityville and be the facebook's top application or will slow down in the long term.

Posted in: News